How to List Your First Product on Amazon (and Start Selling Fast!)

Adding products on Amazon for beginners can be broken down into two main scenarios:
if the product is already on Amazon or if it’s entirely new. Here’s a simplified guide for both:

If the product is already on Amazon:

Seller Central

Head over to Seller Central, which is Amazon’s platform for managing your seller account. You can find it at https://sell.amazon.com/.

Add a Product

Once logged in, navigate to “Inventory” and then select “Add a Product.”

Search by Product Info

Here, you can search for the product using its name, UPC, EAN, ISBN, or ASIN (Amazon Standard Identification Number). If it’s a common product, this will likely find a match.

Match and Add Offer

If a match is found, you can simply “match” the product and add your own offer (price and seller information) to the existing listing.

If the product is entirely new to Amazon:

“I’m adding a product not sold on Amazon“

When adding a product, choose the option “I’m adding a product not sold on Amazon” after navigating to “Add a Product” in Seller Central.

Product Category

Select the most relevant category for your product from the available options on Amazon.

Product Information

Here’s where you’ll provide all the details about your product, including a clear and concise title, brand name, description, features, high-quality images, and accurate measurements. You’ll also need a UPC or EAN barcode for the product.

Fulfillment

Decide how you’ll fulfill orders (ship them to customers). You can choose to do it yourself (Fulfillment by Merchant – FBM) or use Amazon’s fulfillment service (Fulfillment by Amazon – FBA).

Additional Tips:

Pricing: Research competitive products to set a fair and profitable price.
High-Quality Images: Use clear, professional-looking product photos from multiple angles to showcase your product effectively.
Keywords: Optimize your product listing with relevant keywords to improve search ranking on Amazon.
Amazon Seller Central Resources: Amazon offers a wealth of resources and tutorials for new sellers through Seller University (https://sellercentral.amazon.com/learn).
Consider this a starting point, and don’t hesitate to explore Amazon Seller Central and its resources for a more comprehensive understanding of the process. There are also many helpful YouTube videos that walk you through adding products on Amazon step-by-step.