/ Amazon Blogs / By

Get It Right the First Time: A Guide to Basic Amazon Listing Images

Stop shoppers in their tracks and boost your sales with powerful product images! This guide unveils the essential elements of creating high-quality Amazon listing images, ensuring you grab attention and convert clicks into sales from the very first impression. Why not give it a try? Check out the Services we provide or Contact us. 

Main Image (The Boring Stuff)

The first image a shopper sees is crucial. It’s your chance to make a great first impression and convince them to click for more details. But before you get fancy, there are some essential rules to follow for your main image. We like to call it the “boring must-haves” because they might not be exciting, but they’re absolutely necessary to get your listing approved by Amazon.

Must fill at least 85% of the image with few or no props and with no logos, watermarks, or inset images. Images may only contain text that is a part of the product.
Must have a pure white background, must be a photo (not a drawing), and must not contain excluded accessories
Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able, must not exceed 10000 pixels on the longest side.
JPEG is the preferred image format
There is a max file size, though this is not explicitly mentioned. A rule of thumb is keep it under 3mb.

Supporting Images

Amazon differentiates between two main types of images for listings: standard product images and A+ Content images.

7-8 Supporting images are allowed, and you should really use all photo slots to maximize your customer shopping experience
Should be a mix of lifestyle and infographic. A good rule of thumb is a 3/4 or 4/3 split. Remember:
Answer questions before the customer asks them
Show them how they will use your products.
Focus on the benefits provided by the features of your products
Things not to include
nudity or sexually suggestive elements
customer reviews, five-star imagery, claims (for example, free shipping), or seller-specific information.
pricing details
Amazon logos or trademarks,
badges used on Amazon, or anything confusingly similar to such badges. “ “Amazon’s Choice,” “Premium Choice,” “Top Selling” etc.